Sevierville
Sevierville is a Great Smoky Mountains entry point and a strong mountain-cabin short-term rental market for physician investors. Properties average about $248 per night at 68% occupancy — roughly $169 RevPAR and around $5,059 in monthly revenue — against a purchase price near $395,000. As a gateway to GSMNP, it captures steady visitor demand across seasons while sitting at a lower entry price than some neighboring Smokies markets. Moderate short-term-rental regulations apply, so verify local short-term-rental rules before closing. It is a proven cabin-STR play with dependable year-round mountain tourism.

Market Analysis
Why physicians are looking at Sevierville
Sevierville is the value entrance to the Great Smoky Mountains cabin economy: full access to GSMNP visitor demand at a $395,000 basis, below some neighboring Smokies markets. The numbers explain the attention — $248/night at 68% occupancy is genuine year-round throughput, not a summer spike — and the mountain-cabin format is one of the most proven STR products in the country. For physician investors, it is the Smokies play that leaves margin in the purchase price.
The numbers, interpreted
$248/night at 68% occupancy produces ~$169 RevPAR and roughly $5,059/month in gross revenue. Underwrite it as a hospitality business: management, cleaning, hot-tub service, and platform fees all come out of gross before you're paid, and the honest question is what percentage survives to net. The 68% occupancy is the load-bearing number — it signals four-season demand rather than a compressed window. Within the corridor, Pigeon Forge runs hotter ($265/night at 70% occupancy, ~$5,565/month) at a $425,000 basis, while Townsend offers the quiet-side version at $365,000 and softer throughput. Sevierville is the balanced middle entry.
Costs and rules to underwrite
Property tax at 0.71% runs roughly $2,800 a year on a $395,000 purchase, and Tennessee levies no state income tax — a cost stack that flatters STR economics relative to most states. Moderate STR regulations apply: verify local short-term-rental rules, permits, and zoning for the specific parcel before closing, because requirements in the Smokies corridor vary by jurisdiction. Budget cabin-specific maintenance honestly; mountain properties work hard for their revenue.
Building your local team in Sevierville
Before committing, get a second opinion the way you would before a major procedure: an independent cabin inspection and locally quoted insurance and operating estimates, because mountain construction hides expensive surprises from out-of-state eyes. Then staff the operation that makes or breaks the return: professional STR management with corridor volume, furnishing capital to present at the standard Smokies guests expect, and an investor-focused realtor who knows which cabins actually book. In a market where guests scroll dozens of similar cabins, themed properties and standout amenities tip the choice — the memorable listing out-earns the commodity one at the same nightly rate. Dr Home Investor introduces you to vetted local team members, including a Realtor match with boots on the ground in Sevierville, instead of a blind Google search that wastes weekends on unverified names.
Bottom line
Sevierville delivers proven Smokies cabin economics — $248/night, 68% occupancy, ~$5,059/month gross — at a $395,000 basis with Tennessee's favorable 0.71% tax rate and no income tax behind it. Verify the parcel-level STR rules, buy the cabin that photographs memorably, and run it as the hospitality business it is. Explore other Tennessee markets for the full corridor comparison. STR revenue is lumpy, and the write-offs matter — our tax strategies for physician investors covers the short-term-rental loophole physicians ask about most.
Frequently Asked Questions
Is Sevierville a good short-term rental market for physicians?
Yes — a proven Smokies cabin market: $248/night at 68% occupancy, roughly $5,059/month gross, on a $395,000 basis below some neighboring gateway towns.
How much does a Sevierville STR cost and earn?
About $395,000 to buy, generating ~$5,059/month gross at a $248 ADR and ~$169 RevPAR. Management, cleaning, and cabin upkeep reduce that on the way to net.
Are short-term rentals legal in Sevierville?
Moderate STR regulations apply — verify permits, zoning, and parcel-specific rules before closing, since requirements vary across the Smokies corridor.
Why is Sevierville's occupancy notable?
At 68%, demand runs year-round rather than in one summer window — GSMNP gateway traffic keeps cabins booked across seasons, supporting the ~$169 RevPAR.
What should I underwrite most carefully in Sevierville?
Gross-to-net honesty: from $5,059/month gross, subtract professional management, furnishing amortization, cabin maintenance, and ~$2,800/year property tax at 0.71%. Tennessee's lack of income tax helps the net.
Investment Snapshot
Median Home Value
$395,000.00
Single family
Monthly rent
$1,500.00
Market Average
Gross rent mult.
21.9x
Lower = Better
Est. cap rate
~3.1%
Gross estimate
Property tax rate
0.71%
State average
Rental Strategy Performance
Monthly rent
$1,500.00
Est Market Average
Gross rent mult.
21.9x
Lower = Better
Est. cap rate
~3.1%
Before financing
All 12
Tennessee
Markets
Memphis
LTR
•
Rank
1
•
GRM
14.2
Chattanooga
LTR
•
Rank
2
•
GRM
18.2
Knoxville
LTR
•
Rank
3
•
GRM
18.4
Nashville
LTR
•
Rank
4
•
GRM
19
All figures are estimates based on publicly available market data and are for general research purposes only. Cap rates, rent estimates, and STR performance are market averages and do not guarantee individual property performance. Consult a licensed real estate professional, CPA, or attorney before making investment decisions. Dr Home Investor does not guarantee the accuracy of third-party market data.