San Diego

San Diego is California's top short-term rental market, built on year-round beach tourism and well suited to physician investors seeking vacation-rental income. Properties average about $285 per night at 68% occupancy — roughly $194 RevPAR and around $5,814 in monthly revenue — against a purchase price near $895,000, producing a ~2.3% cap rate and 27.1× gross rent multiplier. Consistent year-round beach demand underpins reliable occupancy. California maintains strict rental regulations and this market carries moderate short-term-rental rules, so buyers should verify local short-term-rental rules before closing. It's a premier coastal STR for doctors prioritizing demand durability over entry price.

Market Analysis

Why physicians are looking at San Diego

San Diego is the durability play among California STRs: year-round beach tourism gives it a demand floor that ski towns and festival markets simply don't have. There is no off-season cliff to model around — coastal visitation runs all twelve months, which is why this is the state's top short-term-rental market. For physician investors, the pitch is not maximum yield; it is the most dependable STR demand curve California offers, attached to an asset in one of the country's most supply-constrained coastal metros.

The numbers, interpreted

At $285/night and 68% occupancy, San Diego produces roughly $194 RevPAR and about $5,814/mo in gross revenue against a purchase near $895,000 — a 27.1× GRM and ~2.3% cap rate. Read those numbers together and the profile is clear: this is a demand-durability and appreciation-oriented position, not a cash-flow engine. Gross versus net honesty matters even more at this basis — management, cleaning, and furnishing costs come out of $5,814 before debt service on an $895,000 asset. Compare Big Bear, where $495,000 buys a higher $295 ADR, or Palm Springs at $325/night on a $625,000 basis: both out-yield San Diego on paper. What they can't match is twelve-month coastal demand and metro-scale liquidity. You wouldn't send a family-medicine doc to do brain surgery — and you shouldn't underwrite a premium coastal STR with a generalist agent or manager who doesn't live in this specific market's numbers.

Costs and rules to underwrite

Property tax at 0.75% runs roughly $6,700/yr on an $895,000 property — a real line at this basis. San Diego layers moderate local STR regulations, including a defined licensing regime, on top of California's strict rental rules, so verify current local short-term-rental requirements and license availability before committing.

Building your local team in San Diego

At an $895,000 basis, team quality will make or break the investment — errors are expensive here. You want professional STR management with proven revenue management in coastal submarkets, an investor-focused realtor who knows which neighborhoods hold licenses and which don't, and a lender comfortable structuring DSCR or investment loans at this price tier. Standout amenities and a memorable design identity still matter when guests compare beach listings side by side — properties that photograph like a destination historically out-earn commodity units. Dr Home Investor shortcuts the staffing problem by introducing vetted local team members — including a Realtor match with boots on the ground in San Diego — instead of leaving you to a blind Google search that wastes weeks at exactly the wrong stage.

Bottom line

San Diego is California's premier STR demand story: $285/night, 68% occupancy, roughly $5,814/mo gross, and a twelve-month coastal calendar behind it. The ~2.3% cap rate says you're buying durability and long-run coastal positioning, not spread. For physicians with the balance sheet for an $895,000 entry, it is the state's most defensible STR hold. Explore other California markets for higher-yield alternatives inland and in the mountains. Weighing vacation-rental income against your timeline to financial independence? See physician FIRE through real estate.

Frequently Asked Questions

Is San Diego a good short-term rental market for physician investors?

Yes, for durability-focused buyers. STRs average $285/night at 68% occupancy — about $5,814/mo gross — with year-round beach tourism eliminating the seasonal cliff. The trade-off is entry price: roughly $895,000.

How much does a San Diego STR cost and what does it earn?

Plan on a purchase near $895,000. At $285/night and 68% occupancy, gross revenue runs about $5,814/mo — a 27.1× GRM — before management, cleaning, and furnishing costs reduce net.

Why is San Diego considered California's top STR market?

Demand durability. Year-round beach tourism sustains 68% occupancy across all seasons, unlike single-season resort towns. Combined with metro liquidity, that makes the ~$5,814/mo revenue stream among the most dependable in the state.

Are short-term rentals legal in San Diego?

San Diego operates a defined STR licensing regime under moderate regulations. License availability varies by tier and area, so verify current local short-term-rental rules and licensing before closing on any $895,000 purchase.

What's the biggest underwriting risk in San Diego?

Thin margin at high basis. A ~2.3% cap rate and $6,700/yr property tax (0.75% on $895,000) leave little slack — underwrite honest net revenue after management and fees, and treat appreciation as the secondary return, not the rescue plan.

Investment Snapshot

Median Home Value

$895,000.00

Single family

Monthly rent

$2,750.00

Market Average

Gross rent mult.

27.1x

Lower = Better

Est. cap rate

~2.3%

Gross estimate

Property tax rate

0.75%

State average

Rental Strategy Performance

Monthly rent

$2,750.00

Est Market Average

Annual gross rent
$33,000
Pre-expense

Gross rent mult.

27.1x

Lower = Better

Est. cap rate

~2.3%

Before financing

Cash Flow Calculator

Purchase Price$895,000
Down Payment25%
Interest Rate3.25%
Monthly Rent$2,750
Monthly Cash Flow-$1,599/mo
Cash-on-Cash Return-7.7%
Total Cash Needed$250,600

Assumes 5% vacancy, 8% property management, 5% capex reserve, and state-average insurance. For illustration only.

All 12

California

Markets

All figures are estimates based on publicly available market data and are for general research purposes only. Cap rates, rent estimates, and STR performance are market averages and do not guarantee individual property performance. Consult a licensed real estate professional, CPA, or attorney before making investment decisions. Dr Home Investor does not guarantee the accuracy of third-party market data.

Helping physicians build wealth through strategic real estate investing. Vetted, investor-focused Realtors in every market — free to get matched.

© 2024 Physician Property Investor. All rights reserved.

Not investment, legal, or financial advice. Market data sourced from Zillow, AirDNA, and Census Reporter.
Always verify with local data before investing.

Helping physicians build wealth through strategic real estate investing. Vetted, investor-focused Realtors in every market — free to get matched.

© 2024 Physician Property Investor. All rights reserved.

Not investment, legal, or financial advice. Market data sourced from Zillow, AirDNA, and Census Reporter.
Always verify with local data before investing.

Helping physicians build wealth through strategic real estate investing. Vetted, investor-focused Realtors in every market — free to get matched.

© 2024 Physician Property Investor. All rights reserved.

Not investment, legal, or financial advice. Market data sourced from Zillow, AirDNA, and Census Reporter.
Always verify with local data before investing.