New London
New London is a Connecticut short-term rental market driven by distinct year-round demand generators. Properties average about $175 per night at 50% occupancy — roughly $88 RevPAR and around $2,625 in monthly revenue — against a purchase price near $285,000. Demand is supported by the USCG Academy and Mohegan Sun casino resort traffic, which bring visitors outside of pure summer seasonality. Moderate short-term-rental regulations apply, so buyers should verify local short-term-rental rules before closing. Occupancy at 50% is modest, so physician investors should underwrite conservatively. For doctors seeking a lower-entry Northeast STR with institutional and casino demand drivers, New London is worth a careful look.

Market Analysis
Why physicians are looking at New London
New London's short-term rental case rests on two demand generators that don't share a calendar: the USCG Academy and Mohegan Sun casino resort traffic. Academy events, family visits, and graduations pull travelers on an institutional schedule; casino visitors arrive year-round. That diversification matters, because the market's 50% occupancy tells you neither engine fills every week on its own — but together they smooth what would otherwise be a purely seasonal coastal booking curve.
The numbers, interpreted
At roughly $175/night and 50% occupancy, New London produces about $88 RevPAR and around $2,625/month in revenue against a $285,000 purchase price — the lowest STR entry in Connecticut's set. Underwrite it as a hospitality business, and be honest about gross versus net: from that $2,625/month, subtract cleaning, platform fees, supplies, utilities, and management before comparing it to anything. The in-state contrast is useful — Old Saybrook generates roughly $5,558/month at 65% occupancy but costs $485,000, and Mystic about $4,557/month at $435,000. New London earns less but risks less capital, and its demand skews institutional rather than beach-seasonal. Learning this market is like residency: start with one door, learn the booking rhythms across a full year, then scale.
Costs and rules to underwrite
Moderate short-term-rental regulations apply, so verify local STR rules — permits, zoning, caps — before you close, not after. Connecticut's 1.79% property tax adds roughly $5,100/yr on a $285,000 purchase. Fifty-percent occupancy also means underwriting conservatively: model the slow months, not the graduation weekends. And because revenue is seasonal and event-linked, match your reserve account to the booking calendar — the tax and insurance bills arrive monthly even when the events calendar is quiet.
Building your local team in New London
An STR run from out of town lives or dies on its local team — that's the make-or-break, full stop. You'll want professional STR management that handles guest messaging, turnovers, and dynamic pricing; a realtor who understands revenue-based valuation rather than just comps; a budget for furnishing to hospitality standard; and confirmation of STR insurance costs up front. Even in a modest market, listings that photograph memorably — a distinct theme, a standout amenity — win the side-by-side comparison shoppers make on booking sites. Dr Home Investor speeds the setup: vetted introductions to local team members, including a Realtor match with boots on the ground, instead of a blind Google search that wastes valuable time.
Bottom line
New London is Connecticut's low-basis STR: ~$175 ADR, ~$2,625/month potential, and demand diversified across the USCG Academy and Mohegan Sun rather than a single summer peak. The 50% occupancy demands conservative modeling, and the moderate regulations demand verification. For physicians testing Northeast STR waters without committing shoreline capital, it's a sensible first position. Explore other Connecticut markets for the shoreline alternatives. If you're financing on projected revenue rather than W-2 paperwork, see how DSCR loans for physicians handle short-term rentals.
Frequently Asked Questions
Is New London a good short-term rental market for physician investors?
It's a reasonable low-entry play. STRs average about $175/night at 50% occupancy — roughly $2,625/month — against a $285,000 purchase price, with demand from the USCG Academy and Mohegan Sun rather than pure beach seasonality.
How much does a short-term rental cost in New London?
About $285,000 to purchase, generating around $88 RevPAR and $2,625/month gross at $175/night average rates — Connecticut's most affordable tracked STR entry.
What drives short-term rental demand in New London?
Two engines: USCG Academy events and visits, and Mohegan Sun casino traffic. Together they pull travelers year-round instead of concentrating bookings in one summer window, though 50% occupancy shows neither fills the calendar alone.
Are short-term rentals legal in New London?
The market carries moderate STR regulations, so verify local rules — permits, zoning, any caps — with the city before closing. Confirm your specific property qualifies; regulations can differ by zone and property type.
What's the biggest risk with a New London STR?
Occupancy. At 50%, revenue is episodic, so underwrite net income conservatively after cleaning, fees, and management — and budget Connecticut's 1.79% property tax, roughly $5,100/yr on a $285,000 home.
Investment Snapshot
Median Home Value
$285,000.00
Single family
Monthly rent
$1,350.00
Market Average
Gross rent mult.
17.6x
Lower = Better
Est. cap rate
~3.9%
Gross estimate
Property tax rate
1.79%
State average
Rental Strategy Performance
Monthly rent
$1,350.00
Est Market Average
Gross rent mult.
17.6x
Lower = Better
Est. cap rate
~3.9%
Before financing
All 12
Connecticut
Markets
Waterbury
LTR
•
Rank
1
•
GRM
11.7
Bridgeport
LTR
•
Rank
2
•
GRM
13.3
Hartford
LTR
•
Rank
3
•
GRM
14.3
New Haven
LTR
•
Rank
4
•
GRM
15.3
All figures are estimates based on publicly available market data and are for general research purposes only. Cap rates, rent estimates, and STR performance are market averages and do not guarantee individual property performance. Consult a licensed real estate professional, CPA, or attorney before making investment decisions. Dr Home Investor does not guarantee the accuracy of third-party market data.