Key West
Key West is a top-3 US short-term rental market with year-round luxury island demand, a premium destination for physician investors pursuing high-revenue vacation rentals. Homes near $985,000 average about $425 per night at 72% occupancy — roughly $306 RevPAR and around $9,180 in monthly revenue. A 29.3× GRM and ~2.2% cap rate confirm this is an appreciation-and-scarcity play, not a yield market. Moderate short-term-rental regulations apply, and Key West's rules are notably tight — verify local short-term-rental rules before closing. Property taxes run 0.83% in an income-tax-free state.

Market Analysis
Why physicians are looking at Key West
Key West is a top-3 US short-term rental market, and unlike most vacation towns it earns year-round: luxury island demand holds 72% occupancy against a $425/night rate. Scarcity is the engine — there is only so much Key West, no new supply of it, and a national guest base willing to pay for it in every season. For physician investors, this is the closest thing Florida offers to a blue-chip STR: extraordinary revenue, extraordinary entry price, and a thesis built on permanence rather than momentum.
The numbers, interpreted
You wouldn't send a family-medicine doc to do brain surgery — and you shouldn't run a $985,000 island asset with generalist assumptions. The specialist numbers: $425/night at 72% occupancy yields roughly $306 RevPAR and about $9,180/month gross — nearly double Panama City Beach ($5,010/month on $485,000) and more than double Destin ($4,446/month on $635,000). But the 29.3× GRM and ~2.2% cap say plainly: this is a scarcity-and-appreciation play whose current yield is thin relative to capital deployed. Underwrite as a hospitality business with luxury-grade operating costs, and let gross-to-net honesty set your expectations.
Costs and rules to underwrite
Property taxes at 0.83% run roughly $8,180/yr on this basis, in a state with no income tax. Insurance leads every Florida underwriting, and island exposure makes it decisive here — wind and flood quotes on the specific property come before the offer, always. Regulation is the second gate: Key West operates under moderate-but-notably-tight STR rules, and licensing is genuinely restrictive. Verify the property's specific short-term-rental legality and transferability of any license before closing; in this market, the entitlement can be worth as much as the house.
Building your local team in Key West
At this price, the local team will make or break the investment — there is no margin for learning on the job. You need STR management with a luxury track record, a realtor who understands licensed-rental inventory and its scarcity premiums, an insurance broker quoting island policies up front, and serious furnishing capital. Even in a scarcity market, guests compare listings side by side, and properties with distinctive character and standout amenities historically out-earn commodity units. Dr Home Investor introduces you to vetted local team members — including a Realtor match with boots on the ground — replacing the blind Google search that a near-seven-figure decision cannot afford.
Bottom line
Key West pairs ~$9,180/month gross revenue with year-round 72% occupancy — top-tier US STR economics on a $985,000 scarcity asset. The ~2.2% cap says buy it for permanence and appreciation, not current yield. Verify the rental license first, quote insurance second, and only then admire the sunset. Explore other Florida markets for lower-entry coastal alternatives. STR revenue is lumpy, and the write-offs matter — our tax strategies for physician investors covers the short-term-rental loophole physicians ask about most.
Frequently Asked Questions
Is Key West a good short-term rental market for physician investors?
For well-capitalized investors, yes — it is a top-3 US STR market with $425/night rates and 72% year-round occupancy, roughly $9,180/month gross. At a 29.3× GRM, it is a scarcity-and-appreciation play, not a yield market.
How much does a short-term rental cost in Key West?
Around $985,000, generating roughly $306 RevPAR — the strongest revenue figure in this Florida report. Luxury-grade operating and furnishing costs claim a meaningful share of the gross.
Why does Key West hold 72% occupancy year-round?
Luxury island demand doesn't follow a single season — winter sun, spring events, and summer travel all feed bookings. That year-round curve distinguishes it from seasonal Gulf markets like Destin at 52%.
Are short-term rentals legal in Key West?
This is the critical question — Key West's STR rules are notably tight, and licensing is restrictive. Verify the specific property's rental entitlement and whether it transfers at sale before closing; the license can carry material value itself.
What is the biggest underwriting risk in Key West?
Regulatory legality first, insurance second. Island wind and flood coverage must be quoted per property before offering, and property taxes add roughly $8,180/yr at 0.83% on a $985,000 basis.
Investment Snapshot
Median Home Value
$985,000.00
Single family
Monthly rent
$2,800.00
Market Average
Gross rent mult.
29.3x
Lower = Better
Est. cap rate
~2.2%
Gross estimate
Property tax rate
0.83%
State average
Rental Strategy Performance
Monthly rent
$2,800.00
Est Market Average
Gross rent mult.
29.3x
Lower = Better
Est. cap rate
~2.2%
Before financing
All 12
Florida
Markets
Jacksonville
LTR
•
Rank
1
•
GRM
14.7
Tampa
LTR
•
Rank
2
•
GRM
14.7
Orlando
LTR
•
Rank
3
•
GRM
15.9
St. Petersburg
LTR
•
Rank
4
•
GRM
16.2
All figures are estimates based on publicly available market data and are for general research purposes only. Cap rates, rent estimates, and STR performance are market averages and do not guarantee individual property performance. Consult a licensed real estate professional, CPA, or attorney before making investment decisions. Dr Home Investor does not guarantee the accuracy of third-party market data.