Oregon

Why physicians are looking at Cannon Beach

Cannon Beach is the marquee asset in Oregon short-term rentals: Haystack Rock gives the town one of the most photographed coastlines in America, and coastal tourism runs year-round rather than shutting down after summer. Iconic destinations carry pricing power that ordinary beach towns cannot match — guests pay for the specific view, and the view is not reproducible. For physician investors, this is the premium end of the barbell: the highest revenue in the state's lineup, at the highest entry price.

The numbers, interpreted

About $345/night at 68% occupancy — the strongest occupancy in Oregon's STR set — produces roughly $235 RevPAR and around $7,038/month gross against a purchase price near $795,000, with a $2,250/mo long-term fallback (29.4× GRM, ~2.2% cap) as the floor. Run the differential before the deal charms you: the chief complaint — spectacular gross revenue — is real, but rule out the deal-killers in order: coastal insurance and salt-air maintenance loads, Oregon's 0.91% tax on a large basis, and the moderate STR rules coastal towns enforce vigilantly. Compare Hood River at ~$4,557/month on $595,000 and Crater Lake at ~$5,487/month on $285,000: Cannon Beach wins on revenue, loses on capital efficiency, and demands the most operating discipline.

Costs and rules to underwrite

Oregon's 0.91% property tax rate puts a $795,000 property at roughly $7,230/yr. Short-term-rental regulation is moderate — verify city permit availability, caps, and occupancy-tax requirements before closing, because coastal Oregon towns manage STR density actively. Budget seriously for salt-air maintenance and coastal insurance, and underwrite as a hospitality business: ~$7,038/month is gross, not net.

Building your local team in Cannon Beach

At this price point the local team makes or breaks the investment with no forgiveness for error — a mismanaged month costs more here than anywhere else in the state. You need an STR management company with genuine coastal experience and proof it can hold 68% occupancy at premium rates, an investor-focused realtor who knows which streets command the Haystack Rock premium, substantial furnishing capital, and a lender comfortable underwriting vacation rentals at a $795,000 basis. Guests comparing coastal listings side by side book the property that photographs memorably — on this coastline, design quality and standout amenities convert directly into rate. Dr Home Investor introduces you to vetted local team members — including a Realtor match with boots on the ground on the north coast — rather than a blind Google search with seven figures on the line.

Bottom line

Cannon Beach is Oregon's flagship STR: ~$345 ADR, 68% occupancy, ~$7,038/month gross on a $795,000 basis, anchored by Haystack Rock's year-round pull. It rewards well-capitalized physicians who run it with hospitality-grade discipline. Explore other Oregon markets for more capital-efficient entries. Weighing vacation-rental income against your timeline to financial independence? See physician FIRE through real estate.